MANUFACTURER WITH SMO GOLD
SMO GOLD MYTHS
WHY PRICE SHOULD NOT STOP YOU CASTING WITH RESPONSIBLE GOLD
For many manufacturers, the first objection to responsible gold is the simplest one: it must cost more.
SMO GOLD MYTHS
WHY FEAR OF CHANGE IS HOLDING THE GOLD INDUSTRY BACK
The gold industry does not lack craftsmanship, heritage or expertise. What it often lacks is urgency.
SMO GOLD MYTHS
WHY RESPONSIBLE GOLD LOGISTICS ARE EASIER THAN YOU THINK
For many manufacturers, the idea of switching to responsible gold sounds less like an opportunity and more like an operational headache.
SMO GOLD FACTS
HOW CASTING WITH RESPONSIBLE GOLD CAN WIN NEW BUSINESS
For many manufacturers, responsible gold is still seen mainly as a sourcing decision.
SMO GOLD FACTS
WHY PROVENANCE MATTERS: THE BUSINESS CASE FOR LOCATION-BASED GOLD SOURCING
Gold has traditionally been treated as a commodity. Refined, traded, alloyed and manufactured, it is often discussed as though one source is much the same as another.
SMO GOLD FACTS
HOW RESPONSIBLE GOLD CAN BE DELIVERED AT SCALE
One of the oldest assumptions in the trade is that responsible gold is nice in principle, but difficult in practice.
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