99.99% is the purest gold possible as 100% pure gold is virtually impossible to achieve, due to the technical difficulties of removing tiny molecules.

All of our SMO Gold products are 99.99% pure, 24 carat gold and termed ‘pure fine gold’, which is why bars are stamped with 999.9. This is the industry standard purity for all gold investment products.

Our jewellery partners are continuously growing, with new houses and makers joining our community weekly.

We showcase a number of our partners on our website within 'Partners'.

Here you can learn more about who they are, view their SMO collections and link to their individual online stores and websites.

Gold is a traded commodity on the open market and the price fluctuates daily.

For investment products, all prices are derived from the spot gold price at the moment of purchase.

These coins & bars are investment products and the value can go up or down over time.

The valuations of all SMO Gold products are subject to constant market fluctuations which is why the ‘cooling off’ period prescribed by the Distance Selling Regulations does not apply.

Cancellations before dispatch are entirely at the discretion of management and will incur a fee to cover any negative price movements since the point of order as well as a 2.5% administration fee.

Cancellations after dispatch will not be accepted.

Yes. All orders are discreetly packaged, fully insured and must be signed for on delivery.

You will receive a tracking number when your order is dispatched.

Yes all of our deliveries are fully insured and will require a signature.

Yes. We offer complimentary worldwide shipping, fully tracked & insured.

No. Gold Bullion Bars & Coins are regarded as investment gold under UK & EU law and are therefore exempt from VAT

Unfortunately not, due to security reasons we are not able to change the delivery address once an order has been placed.

If paying by card, the delivery address must also correspond to the cardholder’s address.

Due to the high value and liquid nature of our products, we have to protect ourselves from potentially fraudulent behaviour.

For single transactions under £8,000 we simply require your name and address and do not require any further identification.

However, for larger transactions or for multiple transactions totaling over EUR 10,000 in a year we are required to keep identification to comply with HMRC regulations.

This information will be stored securely and will not be released to any third party unless we are compelled to do so by the authorities. If paying via bank transfer, we will not generally require any further ID.

If ID is required, a member of our team will contact you once you have placed your order to explain the process. We ask for one piece of photographic ID (such as a passport, driving license or firearms certificate) and one piece of ID showing your current address (such as a recent utility bill or bank statement).

If you send us the original documents, we will return them by recorded delivery the following day. If you prefer to send copies, these should be certified by an authority figure (such as a lawyer, accountant, doctor or business director).

The Responsible Gold Mining Principles (RGMP's) are a new framework that sets out clear expectations for consumers, investors and the downstream gold supply chain as to what constitutes responsible gold mining.