SMO GOLD ANNUAL FILM

THE NEW GOLD STANDARD

As SMO approaches its tenth anniversary, a new film looks back on a decade spent proving that gold can be traced back to the mine it came from. It also looks ahead, asking the question now hanging over the wider industry: can the future of gold be both profitable and principled?

From Sabodala in Senegal to Bellevue in Western Australia, the world’s first net-zero-emission gold mine, the film brings together the voices of miners, jewellers and industry leaders to show a market in transition - one in which provenance is shifting from niche concern to growing expectation, and where transparency, accountability and trust are becoming part of gold’s value.

It is not simply a film about gold. It is a film about how the definition of value itself is changing.

CHARLIE BETTS
Written by

CHARLIE BETTS

Co-Founder & Managing Director, SMO Gold

Charlie Betts is Co-Founder and Managing Director of SMO Gold, and the ninth consecutive generation of the Betts family to lead Betts Group, a business focused on refining precious metals and manufacturing jewellery and investment products. He has seen first-hand the surge in consumer engagement with responsible sourcing, and understands the challenges jewellers face in acquiring gold with detailed provenance, reliably and at scale.