Chain Reaction

Curteis chooses SMO Gold

Renowned chain manufacturer Curteis leads the way, choosing SMO Gold for its latest collection.

With over half a century of expertise, Curteis is the UK's leading maker of fine jewellery chains and is internationally recognised for its award-winning creations that use both contemporary and time-honoured techniques.

British craft meets traceable gold

This spring, the company underlined its ongoing commitment to industry-wide accountability with the launch of a new range of British-made chains crafted entirely with SMO Gold. By collaborating closely with SMO to create its collection of beautiful 9ct and 18ct chains with a guaranteed provenance, the company now offers jewellers a meaningful and lasting solution to responsible sourcing.

"By working with esteemed, trusted UK-based manufacturers like Curteis, we can share the SMO message of accessible, fully traceable and responsible gold with a far wider audience of independent retailers," says Charlie Betts, managing director of The Betts Group, the exclusive supplier of SMO Gold in the UK. "With this partnership, high-street businesses can meet the expectations of their customers, who are consciously searching for products with authentic provenance."

Inside the collection

Highlights of the expertly curated collection - which focuses on bestselling styles within the jewellery trade - include classic Curb, delicate Trace and intricately braided Spiga chains in a range of widths and weights to suit clients' tastes. From now on, makers will be able to pair their SMO Gold charms, pendants, medallions and lockets with SMO Gold chains created to the highest standards, and the collection will continue to expand and evolve as demand increases.

Written by

CHARLIE BETTS

Co-Founder & Managing Director, SMO Gold

Charlie Betts is Co-Founder and Managing Director of SMO Gold, and the ninth consecutive generation of the Betts family to lead Betts Group, a business focused on refining precious metals and manufacturing jewellery and investment products. He has seen first-hand the surge in consumer engagement with responsible sourcing, and understands the challenges jewellers face in acquiring gold with detailed provenance, reliably and at scale.

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